
Charity Comms: Staying C.U.R.I.O.U.S.
Want to get some new ideas for your social media? Here Dawn shares ways that charities can make the most of the opportunities it offers.
Topic: Team Leadership Behaviours, Networking, and Psychological Safety in Charities
Host: Dawn Newton (Communications Consultant)
Technical Co-Host: Clare Nightingale
This online meetup focused on team leadership behaviours, psychological safety, and practical, low-cost strategies to support staff wellbeing and combat burnout within small charities. Moving away from theoretical models, the session combined interactive discussions, peer-to-peer networking, a guest presentation from Leela Shanti (Raising Futures Kenya), an action-learning mastermind breakout, and a physical stress-release exercise.
Key themes centred on identifying structural barriers to returning to in-person sector events, defining actionable workplace behaviours that build “kindness” and “trust,” and outlining organisational policies that improve talent retention under intense funding pressures.
The session opened with a reflection on how drawing a crowd in real life has become harder post-pandemic due to many factors, including social anxiety and financial strains.
Dawn Newton introduced the meetup by setting a clear, highly interactive tone. She emphasised that networking should be reframed from an “icky” behaviour into an active process of mutual support.
The group transitioned into an exercise exploring how vague corporate values translate into concrete workplace behaviours.
The attendees highlighted the stark irony that non-profit organisations often extend a high level of empathy to external beneficiaries while treating internal staff strictly as business machines.
Leela Shanti shared her personal journey through burnout and toxic leadership, which informed her dedication to building psychological safety at Raising Futures Kenya, a vocational training charity for young people. She detailed the tangible, low-cost operational policies her charity utilises to protect staff under the intense fundraising and operational pressures of the sector:
| Policy Area | Tangible Organisational Practices Implemented |
|---|---|
| Leave & Flexibility | • 3 days of dedicated “wellbeing leave” per year (completely separate from sick leave or annual leave) so holiday entitlement isn’t drained just managing childcare or life crises. • Highly flexible hours to accommodate single parenting and extensive caring responsibilities. |
| Inclusive Hiring | • Sharing interview questions prior to meetings to accommodate neurodivergence and anxiety. • Degree-not-required hiring tracks that value lived experience over formal credentials. • Fully published salary rates (no variable ranges) to ensure complete transparency from the get-go. |
| Operational Check-ins | • Pre-filled monthly 1-to-1 templates that prioritise personal wellbeing before task lists. • Rotating meeting chairs and minute-takers to distribute power evenly. • Formalised workload pushback mechanisms where staff feel safe saying a task is too much. |
To physically lower biological cortisol levels and release pent-up stress, Dawn Newton transitioned the unmuted group into a simulated laughter yoga framework.
The session moved into a breakout mastermind modelled on action-learning principles. Participants shared a current professional hurdle or hurdle from the past and practised the specific, difficult “muscle” of explicitly articulating the words: “What I would like support with is…” Group members were strictly instructed to avoid giving prescriptive advice (“I think you should do this”), focusing instead on asking supportive, open-ended coaching questions to help the individual explore and map out their own solutions.
The meetup concluded with an open plenary discussing the macro systemic pressures impacting small charities. While smaller charities are highly agile, nimble, and deliver outsized local impact, they face severe sector-wide structural strains:
Thank you to everyone who joined the session and contributed to the discussion.
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