The Curiosity Project: What if we made more space to test, learn and explore new ideas?

What would you try if it felt safe to fail?

Across the not-for-profit sector, we’re full of bold ideas. We’re driven by purpose, creativity and a desire to make meaningful change. But far too often, we’re working under pressure — expected to deliver, with very limited time and resources, justify every move, and stick to the tried and tested methods. That leaves little room for curiosity, reflection or experimentation.

That’s why we’re launching The Curiosity Project — to explore how we can create more space to test, learn and work differently across the purpose-led sector.

 

Why this matters now

The challenges we face — whether social, environmental, or economic — are becoming increasingly complex. Tinkering at the edges won’t get us where we need to be. But we know from experience: innovation doesn’t happen without time, safety and support.

People across the sector want to be more experimental. They want to try small ideas, adapt to what’s needed, and build a culture of learning. But there are real barriers: ⏳ Time 💭 Confidence 🚧 Organisational culture 😬 Fear of ‘getting it wrong’

We want to understand those barriers — and explore what could help shift them.

What is The Curiosity Project?

The Curiosity Project is an initiative (currently in the research phase) that asks:

• • What holds us back from doing things differently in the not-for-profit space?

• • What support or conditions help people feel confident to experiment?

• • What would help changemakers — across charities, community organisations, social enterprises and B Corps — feel safe and supported to be curious?

• • How can we share learning between organisations where some progress has been made?

This isn’t about flashy innovation frameworks. It’s about helping real people working in purpose-driven organisations feel bolder, more creative and more resilient in the face of uncertainty.

Why take part?

Because change doesn’t start with perfect strategies — it starts with curious people.

The Curiosity Project is about supporting changemakers in the third sector to try, learn, and adapt with more confidence. Your insights will directly shape a programme designed to meet people where they are and help them move forward — not just in theory, but in practice.

We believe it can help make a bigger impact, improve our working and personal lives and help bring joy back into our work.

Let’s build a culture of experimentation, where learning is seen as progress and curiosity is a strength.

Curiosity creates better conversations, better ideas – and better workplaces.